Grow a business | Online Marketing

Increase traffic and sales with Online Marketing

Now that you have a website, you need to get the right people to your site and convert them into paying customers. To help your online business grow it is important to implement the right online marketing strategies, here are just a few.

Get found on Google

Did you know that 89%* of people searching on Google don’t go past the first page of results? A great website isn’t so great if no one visits it. That’s why it is important to ensure your website is search engine friendly and on the first page of Google.

* Source: MarketingSherpa

Identify and target potential customers

The quality of visitors to your site is more important than the quantity. You want to attract those who have a vested interest in your product or service, the best way to do this is understanding your consumers’ behaviour online through research.

Convert visitors to customers

It has been found that 79%* of online leads never convert into sales, most likely a result of customer experience or clarity of information on your website. You can increase sales by focusing on a better online customer experience through simple navigation, clear expectations and intuitive calls to actions.

* Source: MarketingSherpa

What is the best online marketing strategy?

There is no single strategy that will work across all businesses and it is easy to get overwhelmed with all new ideas that pull you away from the strategies that matter the most. The basis of an effective online marketing strategy is a combination of search engine optimisation, pay-per-click, social media, content and email marketing. Focus on 2 or 3 that you feel will impact your marketing effort the most and work on implementing the others over the next year.

SEO vs Pay-Per-Click — What is better for my business?

A search results page is made up of organic search listings and paid advertisements, also known as pay-per-click (PPC) ads. Search Engine Optimisation (SEO) is an on-going process that, over a period of time, will boost the visibility of your website naturally within the organic search results. Whereas PPC advertising is a paid listing that can get you prominent placement on top search engines right away. Talk to one of our experts to find out what will work best for your industry.

How do I increase my sales?

An effective online marketing strategy will bring visitors to your website and should also result in increased sales. It’s important to offer a good customer experience online and have regular communication and engagement with your customers. By selling the benefits, offering promotions, product up-sell and keeping your customers informed of any news through blog posts and email marketing. This will help you increase the number of repeat purchases and in turn increase your overall sales.


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